Today, the brands that are increasing their sales daily and dominating the conversation are also driving a total and hard-to-ignore transformation of retail in the country.
While authorities promote these actions as progress, business guilds and the financial community suggest that deeper changes are required, such as eliminating the IGTF and revising tax rates.
The opening of strategic sectors and Venezuela’s repositioning on the global map after January 3 have caught the attention of international investors seeking high returns, difficult to find in other markets.
The exchange rate gap remains the leading challenge (15.4%) faced by private companies in Venezuela in 2025, according to the results of Fedecámaras’ Qualitative Survey of Business Chambers for the second quarter of the year.
We have probably heard a friend, family member, or acquaintance say one of these phrases (or some variation of them with a similar meaning) when “things are tough” with their business.
